Combate Americas & Telemundo Deportes Deliver Highest-Rated MMA Shows on Spanish Television
Miami, Fla. – December 13, 2017 –Combate Américas’ “COPA COMBATE” and “Combate 19: Queen Warriors” that aired live on Telemundo on Saturday, Nov. 11 and Friday, Dec. 1, respectively, delivered the two largest audiences for MMA shows in the summer and fall of 2017, on Spanish-language television in the U.S.
“COPA COMBATE,” which marked Combate Americas’ premiere on Telemundo, airing at 11:30 p.m. ET/ 10:30 p.m. CT on November 11, delivered an average of 280,000 total viewers, 137,000 adults 18-49 and 70,000 adults 18-34. The show increased the network’s 18-34 audience in that time slot by 30 percent, and by 10 percent among adults 18-49, compared to the four prior Saturdays.
Meanwhile, “Combate 19: Queen Warriors,” which aired live on Telemundo at 12:00 a.m. ET/11:00 p.m. CT on December 1, delivered an average of 293,000 total viewers, 156,000 adults 18-49 and 73,000 adults 18-34.
“We are encouraged by the strong viewership the two broadcasts of Combate Americas delivered and look forward to working with the franchise again in the near future, and continue growing Telemundo’s MMA offering,” Ray Warren, president of Telemundo Deportes.
“We are delighted with the incredible ratings and viewership that the first two live MMA events in Telemundo history generated,” said Combate Americas CEO Campbell McLaren.
“COPA COMBATE” was headlined by an action-packed, one-night, eight-man tournament in the bantamweight (135 pounds) division that spawned a Cinderella story after underdog Levy Marroquin (11-2) of Monterrey, Mexico defeated three consecutive opponents in the same night to earn the $100,000 USD tournament grand prize.
In the main event of “Combate 19: Queen Warriors,” Kyra “Mogwai” Batara (7-4) of Las Vegas, Nev. extended her unbeaten run in La Jaula, the Combate Americas cage, dominating aggressive striker and arch-rival Paulina “Firefox” Granados(4-3) of Corpus Christi, Texas before earning a unanimous decision in the atomweight (105 pounds) showdown in San Antonio, Texas.
Calling the live action for both events were multiple-time WWE heavyweight champion Alberto Del Rio alongside Telemundo’s famed NFL and Olympics announcer Edgar Lopez, and blow-by-blow man Andres Bermudez.
# # #
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Studios, Telemundo Internacional, Telemundo International Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 55 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as Buzzfeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; Telemundo International Studios, a production unit focused on creating high-end short form, scripted formats for international markets; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.