Apr 14th, 2016

By Dan Shapiro

It’s mixed martial arts with a distinct cultural nuance. It’s combat sports, funneled through the idiosyncratic lens of Latino entertainment television. It’s Combate Americas, and starting April 18, the nascent MMA promotion is going live on NBC Universo for its ‘30 Fights in 30 Days’ campaign.

Launched in 2014, Combate Americas was founded by Campbell McLaren, a co-creator of the UFC, on the specific principle of discovering and fostering young and promising mixed martial artists from the Spanish-speaking Americas. Two years later, after several starts, re-starts, and network regime changes, the fledgling promotion is kicking off its 2016 calendar with a Monday-night fight series that runs through May 9.