About Combate Americas:
Combate Americas is the premier Hispanic Mixed Martial Arts (MMA) sports franchise, rapidly becoming the number two sport, after soccer, for Spanish speaking sports fans worldwide. The Combate Americas franchise includes reality TV programming, live events and mobile programming. The company’s CEO, Campbell McLaren, is universally recognized as the co-founder/co-creator of the Ultimate Fighting Championship (UFC). New York Magazine described McLaren as “the marketing genius behind the UFC” and Yahoo! Sports proclaimed that he “knows more about the sport than just about anyone in it today.” With an unprecedented product and a blue-chip ownership and management team, Combate Americas is poised to break new ground and bring about a new era in world championship level MMA competition.
Campbell McLaren – CEO
The company’s CEO, Campbell McLaren, is universally recognized as the co-founder/co-creator of the Ultimate Fighting Championship (UFC). New York Magazine described McLaren as “the marketing genius behind the UFC” and Yahoo! Sports proclaimed that he “knows more about the sport than just about anyone in it today.”
McLaren also created The Iron Ring, BET’s hip-hop version of The UFC that quickly became a hit show. The Iron Ring starred rappers Ludacris, TI, Nelly, and boxer Floyd Mayweather and had BET’s fourth highest premiere in the network’s history.
McLaren has also produced many highly rated and successful large-scale Television specials, PPV events and series, including VH1’s Paul McCartney’s Tribute to Linda, Lifetime Television’s Free to Laugh, and Court TV’s Major Misbehavior and The Wrong Man. McLaren’s television work has been awarded International Television Awards, Cable Ace Awards, and has been shown at SXSW, Sundance Film Festival, and the Berlin Film Festival.
McLaren studied documentary filmmaking with Richard Leacock at the Massachusetts Institute of Technology and has an A.B. from the University of California, Berkeley.
Jackie Hernandez – President
Hernandez, working in tandem with McLaren, oversee the entire business apparatus and P&L of Combate Americas. She is responsible for driving the company’s continued global expansion, expanding multiplatform distribution channels and geographic regions for the company’s growth plan, negotiating media rights and developing a world-class MMA Sports & Entertainment enterprise and brand name.
Hernandez has played integral roles at major worldwide corporations, including Chief Marketing Officer of NBCUniversal Hispanic Enterprises; Chief Operating Officer of Telemundo Enterprises and Publisher of People en Español and Teen People. Most recently Hernandez was President and Founder of the strategic consulting firm, The M²Z Group where she took on Combate Americas as her first client.
Throughout her career, Hernandez has earned various industry awards, including FORTUNE’s Most Powerful Latinas (2017), The Top CableFAX 100 Players (2016), the PromaxBDA BrandBuilder of the Year (2013), The Hollywood Reporter’s Power 100 Women in Entertainment (2013 & 2012), Broadcast & Cable’s Wonder Women (2013) award, and was named one of Advertising Age’s 100 Most Influential Women in Advertising.
Hernandez earned an MBA from Baruch College, New York and a BA from Tufts University.